Recently I shared on the Clear Insight Productions facebook page the image above. Then this week I was amused when a colleague in the USA, a writing coach called Elaine Bennett, picked it up and wrote about it in her blog (see here). She took my impulse to share it (which I did partly just because for me the words fuzzy felt just make me feel warm and cosy), and wrote about it in a way that wouldn't have occurred to me in a blog post entitled "You don't think like us". Apparently Phil Lucas is a British comedian - a fact that I hadn't even looked into. What had struck me was the way the image humourously captures that certain kind of determination to adapt to the circumstances come what may - something with which all "creatives" can identify. Elaine Bennett wrote about another aspect, that of how her corporate clients say, "We love talking to you... Because you don't think like us and you don't talk like us" - sometimes it is good to be reminded that being absorbed in culture gives access to ways of thinking that are vitally needed in the world. Hats off to creativity and to Phil Lucas who made a great piece of viral marketing.