What do the arts want to learn from business?

Answer - the art of copywriting.

You know when you stumble across something that is really basic but makes perfect sense. I figured out a while ago about the importance of re-looking at communicating on the arts from getting really bored by the copywriting sent out by much of the classical music industry and un-subscribing from an emailing list. Alongside this, my fascination with how to attract audiences to "new" work or "contemporary" material when these have become dirty words makes me super keen to learn more about the art and craft of writing that moves. 

Long time back I discovered Seth Godin's inspiring thoughts on how to create ideas that circulate, and he continues to be one of the most important voices in the field whose daily email I relish. 

But this week I made another unexpected leap forward by receiving information from writer's coach Shelley Hitz about an online copywriting summit with some of the best of the best. I love to hear it from the horses mouth so I was thrilled.

The summit is led by Ray Edwards who is most famous for being able to combine faith and ethics in writing sales copy that is authentic and isn't too pushy or salesy. He is known as the man who has created money-getting copy for business leaders like Tony Robbins, Jack Canfield, Jeff Walker, and Stu McLaren. Plus he has a really impressive list of New York Times best-selling authors, entrepreneurs, and achievers. What's more, he is a really enthusiastic and generous guy who has gathered 30 of the best copywriters on the planet to teach you their freshest insights, tools, and techniques… All at no charge.

What is also wonderful is that the interviews are are not “pitch interviews” – far from it! It is all really valuable material and great conversations that take advantage of Ray Edwards years in radio. 

• Click here to Register For the FREE Copywriting Virtual Summit:

Having listened to the first six days of the summit I've just added a book to my reading list after hearing the talk by the author and star of copywriting and marketing, Jay Abraham.

Having listened to the first six days of the summit I've just added a book to my reading list after hearing the talk by the author and star of copywriting and marketing, Jay Abraham. 

Abraham's book is called The CEO Who Sees Around Corners. It is all about hindsight, insight and foresight - my cup of tea!

​The blurb on Amazon says;

"Jay Abraham and Carlos Dias wrote this book for CEOs and senior executives who want to lead their organizations onto a better path for success in a fast-moving, turbulent world. The CEO Who Sees Around Corners introduces the powerful theories, mental models, and proven processes you need to reset your business to succeed in non-linear times."
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Abraham talks in the interview with Ray Edwards about how to be pre-eminent in your field by finding out what's driving your heart and soul, and of the power of making small progressive movements.

Ray Edwards has given a huge gift with these interviews that are so packed with insights so it is well worth jumping in immediately. 

If you know very little about copywriting - like I did - but love writing, and know how powerful a skill it is to be able to reach new audiences, and bring big crowds to your events and your business, then I strongly recommend this as both a starting point / crash course. 

Just by listening, I feel that I have upped my game as a communicator - in fact I feel a bit more nervous writing today because I recognise even more the power and the beauty of words. 

How else would I have heard about names like Ben Settle, David Garfinkel, John Carlton, Kevin Rogers, Brian Kurtz, Bond Halbert, Pauline Longdon and many many more.

In the arts there can sometimes be a suspicion that advertising smacks of manipulation. However when it means reaching out to one more person who can benefit from access to the arts, then I feel it is an essential skill to develop and develop and develop and develop....

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About the Author: Procter is an independent artist and thinker working in the area of production, strategy, and development in the arts and culture sector. She is a multimedia artist and has worked for companies like Theatre Alibi and Centre for Performance Research. With over 30 years of experience in the arts, spanning four continents, she founded her own production company, Clear Insight Productions which makes theatre, opera, film, music and dance productions that represent the opportunity to find wider perspectives and new ways of seeing the world. The company has a growing team of collaborators throughout the world who are interested in the role of the arts in creating change. Procter mentors other transformational and creative businesses, as well as continuing a career as a singer, and spending time growing a balcony garden in Buenos Aires where she splits her time with Aberystwyth. 

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